7.19.2010

a tale of two (etsy) companies - part one

While one pound design does specialize in custom paper goods design, our passion doesn't stop at paper! Design is design – and the investigation of that in different mediums is extremely exciting. What is even more exciting is when this design exploration benefits good friends who are also fellow entrepreneurs.

Lately, a couple of friends have decided to use their amazing skills and talents to create their own unique businesses. They then contacted one pound design and asked for help creating the “image” they would use when their businesses are launched. Brainstorming, the question was: what are the basic needs of a company to help express an exciting concept or product to a customer? One pound design then came up with a business graphics package: the creation of a logo, a banner for their etsy store (or website) and business card design. This post is the first in a two part series about how one pound design took the ideas and the feel each company wanted to convey and then created a cohesive, unique image for each.

Park & Belmont is a jewelry design studio created by Marisa Day. Marisa grew up in Albermarle county, Virginia and has always been inspired by her surroundings. Being creative and unique have been defining characteristics of Marisa's life, with her designing earrings using natural materials. For her wedding, she hand made the jewelry to that her bridesmaids wore in the ceremony. With the encouragement of many friends and her family, Marisa decided to make her gorgeous creations available to the masses and started Park & Belmont Her designs are the definition of Eco-chic.


Marisa came to one pound design seeking a logo that would reflect her love for her state of Virginia and its natural beauty without being too literal. She also wanted something casual and versatile that would reflect her personality. And so the design process began.

Virginia's state flower is the wonderful dogwood. No spring in the Commonwealth is without a plethora of these delicate and lovely blooms: Its a sight loved by so many Virginians, and once you leave the state it is a one you long to see again. It was evident to one pound design that this symbol of Virginia (and one that is so near and dear to Ms. Day) needed to be incorporated into the logo.

(photo court. of flowerpictures.net)

Another symbol of Virginia and its unique history is the Pineapple. To Colonial Virginians, it wasn't just a rare fruit -- It was also a symbol of welcome and when served to guests, the highest form of hospitality. By using this exotic fruit in Park & Belmont's logo, it would continue to represent the history of the designer's home state, as well as the manner in which she creates her jewelry and conducts her business - always with the customer in mind.

Pineapple Broken Pediment, Shirley Plantation, Virginia

Then, after the symbols were created, they were combined in a way that resulted in a damask pattern, with the dogwood becoming the primary symbol of Park & Belmont.


The final fonts used resulted in a whimsical, yet still professional looking logo that tied the entire feel of the logo together

Park & Belmot's finished logo.

If you are interested in personalizing your company or even just your blog/website header, please do not hesitate to contact one pound design. We will collaborate to create come up with something unique and stylish together that truly gives your company a "voice"

Next in this two part series: how one pound design tackled the challenge of encompassing the spirit of handmade, vintage-inspired haberdashery

Please visit Park & Belmont for all of Marisa Day's gorgeous creations

one pound design founder Leslie Brians with Park & Belmont designer Marisa Day at Marisa's wedding

7.07.2010

and in the beginning...

Once upon a time, there was a bride who knew EXACTLY what she wanted for her wedding. After looking through catalogue after catalogue of wedding invitations that looked all the same as well as oddly resembling what her mother had at her wedding back in 1977, the bride decided she had to take it upon herself to do something. She wanted to be sure that the entire ambiance of her wedding was relayed to her guests as soon as they held their invitation envelope in their hands. She also knew she didn't believe in the whole unwritten rule that "you should allot 10% of your wedding budget to invitations."

"Psh!" the bride declared in defiance. "That is ridiculous! I will show you, wedding industry people, that you can have gorgeous wedding invitations and spend wayyy under your 10%!"

With the help of her fairy godmothers (aka. local stationery shop owning friends), the bride set out creating exactly what she wanted, with the colors, graphics and paper goods to match. She designed all of the graphics and her fairy godmothers helped print everything out. They also relayed much of their printing knowledge to her for her future reference. The result was perfect!

the invitation front and its flip-side: a pocket holding all inserts

all inserts

Then finally, the invitations were printed, the calligraphy complete, the envelopes addressed and stamped, -- all done significantly under budget! After much hard work (and a lot of fun), off they went to the guests.


ready to go!

And their compliments surprised the bride. Guests mentioned how they loved the custom and unique nature of the invitations. Many also asked where she had them designed. It was then that the bride decided to use her creativity and design knowledge to create unique stationery.

And thus one pound design was born.

Here we know what its like to want a completely custom and unique invitation suite for any event as well as custom social stationery without breaking your budget. We love to work with our clients to create and think up the perfect solution to their paper goods needs. Come join us on this blog as we explore the designs that inspire us, the challenges we have meeting design needs and how fun it is to create something that just brightens someone's day!